The Apple Immersive Music Experience featuring The Weeknd will be released on Thursday. - UploadVR

The Weeknd's new music experience using Apple Immersive Video is launching on the Apple Vision Pro this Thursday. Apple plans to showcase this experience in their stores with Vision Pro demos available. Apple Immersive Video is an advanced 180-degree video format featuring 8K resolution, stereoscopic 3D, HDR, and spatial audio. This format is available through the Apple TV app and offers a much higher bitrate than many existing platforms. Despite its impressive quality, it is not possible to cast or record the content. The Weeknd's experience will let users journey through a surreal cityscape, adding to Apple's focus on post-launch Vision Pro content. Additionally, Apple has recently introduced new episodes from "Boundless" and "Elevated," and highlights from Super Bowl LVIII in this format. More Apple Immersive Video content is expected soon, including a short film by the director of "All Quiet on the Western Front." Although this content is exclusive to the Apple Vision Pro, those without the headset can visit Apple Stores, starting Friday, to experience The Weeknd's music video demo. For more details, please visit the full story on UploadVR.

Source: https://www.uploadvr.com/the-weeknds-apple-immersive-music-experience-trailer/