Meta Launches Its First Ray-Ban Pop-up Store Aiming to Popularize Smartglasses as Fashionable Accessories - Road to VR
Meta Opens First Ray-Ban Pop-up Store in Hopes of Making Smartglasses Fashionable
Meta has launched a pop-up store in Los Angeles for its stylish Ray-Ban Meta smartglasses, which incorporate advanced features like cameras, speakers, a battery, and AI powered by a Qualcomm Snapdragon AR1 Gen1 processor. This experiential retail space, open until December 31st, allows visitors to try and buy the $300 smartglasses while engaging in various events and activities. Meta aims to boost word-of-mouth marketing, turning users into advocates. The store's concept is an experiment that may expand to Phoenix in January and potentially more locations depending on its success. For more details, visit the full story on Road to VR.
Source: https://www.roadtovr.com/meta-ray-ban-smartglasses-pop-up-los-angeles/