Meta Extends Partnership with Ray-Ban to 2030 to Make Smart Glasses Trendy - Road to VR
Meta Extends Ray-Ban Partnership into 2030 to Make Smartglasses Fashionable
Meta and eyewear giant EssilorLuxottica are extending their smartglasses partnership until 2030, aiming to develop "multi-generational smart eyewear products." Since collaborating in 2019, the two companies have released the first-gen Facebook Ray-Ban Stories in 2021 and the updated Ray-Ban Meta Glasses in 2023. Ray-Ban Meta Glasses feature enhanced cameras and audio but no displays, using voice and touch inputs. Additionally, these glasses now have AI-powered object recognition from Microsoft's Bing. Besides Ray-Ban, EssilorLuxottica owns brands like Oakley and Persol, and retailers like LensCrafters and Sunglass Hut.
EssilorLuxottica's CEO praised the partnership's progress, emphasizing its potential to make glasses a gateway to a connected world. Meta's CEO highlighted the partnership's potential to turn glasses into a major tech platform, combining functionality with fashion. This news follows Reality Labs' reorganization to better support Meta's wearables, and speculation about Meta acquiring a minority stake in EssilorLuxottica.
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Source: https://www.roadtovr.com/meta-ray-ban-partnership-2030-ar-fashion/