How 'Gorilla Tag' Turned Into a $100 Million VR Triumph on Quest - Road to VR
How ‘Gorilla Tag’ Became a $100 Million VR Success on Quest
Gorilla Tag has become a virtual reality sensation, downloaded by 1 in 3 Quest owners and generating over $100 million. Developed by Another Axiom, it stands out for its unique blend of social interaction and VR-exclusive movement. Since its 2021 launch, it's attracted over 12 million players, fostering a community-driven ecosystem with daily engagement from over a million users. Unlike traditional games, it thrives on player embodiment and spatial social interactions, resembling real-life hangouts rather than mere online interactions. This approach allows players to form natural friendships and easily engage in social norms, all within a vibrant virtual space. For more insights, visit the full story at Road to VR.
Source: https://www.roadtovr.com/how-gorilla-tag-became-a-100-million-vr-success/