According to a market research firm, the UK experienced its highest ever week of sales revenue for virtual reality during Black Friday 2023. - UploadVR
Black Friday 2023 Saw "Biggest Ever Revenue Week For VR" In The UK - Market Research Firm
According to market research firm GfK, Black Friday 2023 saw the biggest ever revenue week for VR in the UK. Headset unit sales increased by 33% and headset revenue increased by 17% compared to Black Friday week in 2022. The Meta Quest 3 and PlayStation VR2 were not on sale, but the Quest 2 had its biggest discount ever, priced at £250 with £50 credit. The Pico 4 also had a great deal, priced at £260 and including several VR games. GfK's data does not specify the sales breakdown by model or brand, but the increase in unit sales suggests that a significant portion of the sales were for the Quest 2 at its new lower price. For more details, visit the source at UploadVR.
Source: https://www.uploadvr.com/uk-vr-headset-black-friday-sales-2023/